Trademark Guidance Supports U.S. Supreme Court’s Booking.com Ruling For Domain Name Trademark Registration
The US Patent and Trademark Office issued Examination Guide 3-20 on Oct. 28 to clarify procedures that trademark examiners should follow in view of the U.S. Supreme Court’s June 2020 ruling. As we discussed in a previous article, the ruling stated that Booking.com was not a generic term and is entitled to protection under trademark laws. In its guidance, the USPTO stated, “the examining attorney must not initially refuse registration of a generic.com term on the Principal Register as generic, even if there is strong evidence of genericness.” Further, the guidance acknowledged that survey evidence may be analyzed to determine that consumers recognize the generic.com term as a source identifier.